Gucci & Xbox customized gaming bundle

It’s not every day that we get to celebrate the 100th anniversary of a brand as globally revered and well-known as the famous House of Gucci! Coinciding with the twentieth anniversary of the Xbox video game console, we were privileged to develop the ultra-limited fruit of a collaboration between Gucci and Xbox.

In the form of a hundred Xbox Series X consoles and controllers in Gucci colours and designs, we were able to take part in this epic project.

At first glance, this project was a considerable challenge: joining a significant fashion house like Gucci and joining its retro heritage to the Xbox brand. The goal was to appeal to both fashion and video game enthusiasts.

We are thrilled that the project has generated such a great response. Our project has been covered by GQ, PCMag, Nylon, IGN, Gamesradar, Kotaku, The Tonight Show Starring Jimmy Fallon and many other media! Take a closer look at the limited Gucci-fied Xbox Series X below!